With thousands of companies competing to reap the benefits of seasonal marketing, it’s harder than ever to stand out from the crowd. Consumers are being bombarded with hundreds of messages a day and their attention spans are at their all-time lowest. So how can you...
It’s no secret that to survive in today’s digital world, businesses must incorporate some sort of online marketing strategy. And with the need for a prominent social media presence and strong website SEO, you may find yourself wanting to streamline your efforts and wondering about...
2017 was another year of dizzying trends in the world of digital marketing. And just like last January, experts are hoping to predict what 2018 will bring and tools will make the greatest impact by analysing trends and emerging technologies. Whilst no one has a...
Introducing the GDPR On the 25th of May 2018, the EU will be implementing a new law that will affect what your small business needs to do to protect your client’s personal information. The GDPR will come into force before Brexit, replacing existing regulations such as...
In the world of online marketing, there’s a well-known saying… “content is king”. The phrase was first popularised by Bill Gates in 1996, when a short essay drove home the point that the quality of the content can make or break a website – it’s...
If you have a small business in the hospitality industry, or are selling a unique line of products, it’s going to happen. One day, the phone’s going to ring (or your email will ping) and you’ll be talking to an influencer. The voice on the...
Every year, the average worker in the UK takes around 16 days off work. It doesn’t really matter whether they’re seriously ill, suffering from the flu, or just fancy a day on the sofa. The point is, they’re not where you need them to be....
When you’re starting a new business, one of your first cyber pit-stops might involve setting up your LinkedIn profile and business page. Among the many (MANY) social media platforms, this professional networking site is going to be a staple for showcasing your work and presenting...