The Digital Marketing Boutique Ltd’s Privacy Policy covers the collection, use, and disclosure of personal information that may be collected anytime you interact with The Digital Boutique, such as when you visit our website(s), or when you call or email us. We know it’s dry, but please take a moment to read through and learn more about our information practices, including what type of information is gathered, how the information is used and for what purposes, to whom we disclose the information, and how we safeguard your personal information. Your privacy is a priority at The Digital Boutique (as it should be!) and we go to great lengths to protect it.
We collect your personal information because it can help us deliver a superior level of customer service – and we’re all about customer service. Certain elements of your personal information enable us to tailor of services to suit you and focus what really matters to your business. In addition, your personal information helps us keep in touch.
The Digital Boutique takes your privacy very seriously. We will not sell or rent your contact information to other marketers and we will only release details to the correct and proper authorities (as required by law).
Sometimes, we might process data around how you interact with our website (“usage data”). The usage data may include a whole bunch of stuff you might not think about, such as your IP address, geographical location, browser type and version, operating system, length of visit, page views and website navigation paths. We (like many other websites) use Google Analytics for this.
We may process the personal data that you provide whilst using our services (“service data”). The service data may include your name, email address and phone number. The source of the service data is you. The service data may be processed so that we can operate our website, provide our services, ensure the security of our website, maintain back-ups of our databases and communicate with you.
We may process information that you provide to us for the purpose of subscribing to our email notifications and/or newsletters (“notification data”). The notification data may be processed for the purposes of sending you the relevant notifications and/or newsletters.
We may process information contained in or relating to any communication that you send to us (“correspondence data”). The correspondence data may include the communication content and metadata associated with the communication. Our website will generate the metadata associated with communications made using the website contact forms. The correspondence data may be processed for the purposes of communicating with you and record-keeping.
We may process any of your personal data identified in the other provisions of this policy where necessary for the establishment, exercise or defence of legal claims, whether in court proceedings or in an administrative or out-of-court procedure.
In addition to the specific purposes for which we may process your personal data, we may also process any of your personal data where such processing is necessary for compliance with a legal obligation to which we are subject, or in order to protect your vital interests or the vital interests of another natural person.
A cookie is a file containing an identifier (a string of letters and numbers) that is sent by a web server to a web browser and is stored by the browser. The identifier is then sent back to the server each time the browser requests a page from the server.
We’ve got a super cool Cookie Policy that will tell you all about them – click here to read it.
Cookies do not typically contain any information that personally identifies a user, but personal information that we store about you may be linked to the information stored in and obtained from cookies.
As is standard practice on a lot of websites today, our website(s) use “cookies” and other technology to help us understand how people use it – which parts are the most popular, where our visitors are going, and how long they spend there. It helps us do better. We also use cookies and other technologies to make sure that our online advertising is bringing the right customers to our page content – because we don’t want anyone to reach pages that aren’t interesting to them. If, however, you’d prefer us not to store cookies, you have the power to disable cookies on your browser.
Personal data that we process for any purpose or purposes shall not be kept for longer than is necessary. We hate clutter.
Notwithstanding the other provisions, we may retain your personal data where such retention is necessary for compliance with a legal obligation to which we are subject, or in order to protect your vital interests or the vital interests of another natural person.
You may instruct us to provide you with any personal information we hold about you; provision of such information will be subject the supply of appropriate evidence of your identity (for this purpose, we will usually accept a photocopy of your passport certified by a solicitor or bank plus an original copy of a utility bill showing your current address).
We may withhold personal information that you request to the extent permitted by law.
You may instruct us at any time not to process your personal information for marketing purposes.
In practice, you will usually either expressly agree in advance to our use of your personal information for marketing purposes, or we will provide you with an opportunity to opt out of the use of your personal information for marketing purposes.
We welcome any queries, comments or requests you may have regarding this Privacy Policy. Please do not hesitate to contact us at hello@thedigitalboutique.co.uk.
We may update this policy from time to time by publishing a new version on our website.
You should check this page occasionally to ensure you are happy with any changes to this policy.
Content may be king, but context is queen. We’ll identify where you are, where you want to be and what is the best, most cost-effective way to get you there. It’s a marathon, not a sprint. Sure, there’ll be a few quick wins that get you results – but we want you to be comfortable with where you’re heading in the long run too.
With our guidance, you’ll end up with a strong communication plan set out with clear and achievable goals that will enable you to get ahead of your competitors and effectively tell your story.
And whilst innovation is key, resource is important – let’s be realistic. We’ll make sure your strategy is suitable for you, your resources and find the right balance between fresh, exciting marketing and cost-effective implementation.
Your brand is a living thing. It grows as your business grows, it has its own personality and it changes along with everything else in life – or at least, it should. We will help you establish and develop a brand that is dynamic and responsive, resistant to change and age-defying, making sure you stay relevant to your target market.
From designing eye-catching marketing collaterals to developing your tone of voice and establishing key messaging, we will work with you to enhance the features that make you, well, you.
Once you have established “who” your brand is, what they look, sound and feel like, it’ll be easier to create experiences that people will want to be part of, talk about and engage with for years to come.
Whether you’ve got a hearty media spend, or are just dipping your toe in the water, our Digital Team can support you with identifying the right channels for your business and the best ad strategy.
PPC, Paid Social, Affiliate Marketing… they can all sound complicated and over-whelming. Let us work our magic to break down the complex world of digital advertising into something you can manage and really make the most out of.
We’ll always keep an eye on ROI and budgeting, helping you to make sure you always get the most bang for your buck.
Content is king. You’ve probably heard this during your search for marketing support – and it’s true. That’s why we create engaging content that your customers will actually want to read. Your content needs to tell your story in a way that is genuine and naturally interesting – tell your customer about what makes you different, who you are and what drives you.
From email campaigns to blogs, brochures to lead generation, we will excite your customers and position your brand in a way that makes you proud.
Whether you’re looking for consistent, ongoing content support or help planning and executing one full-blown, big splash campaign we will help you dream big, stand out and tell your story in an authentic, honest way.
The future is digital. But “digital” can be a little bit daunting. We’ll work with you to make sure your online presence works for you and your customers – whether you’ve got an existing site you’d like to optimise or are starting from the very beginning of your digital journey. And if your end goal is for your in-house team to take care of it – no problem, we get it. Let’s train them up!
We’ll help you create a meaningful digital experience that positions your business in front of your target audience, speaks to your customers and sets you apart from your competitors.
The right online presence can transform the way that you do business – helping you to reach new customers, retain existing clients, improve conversion, and develop a brand that people genuinely love to do business with. It’s all about the experience.
Oh, the ever-changing world of SEO… There’s no magic potion that will optimise your website for search engines – but there are some really important things that we can work on together to help you rank for key search terms that relate to your business.
It can sound like a bit of a dark art, but we’ll make it feel manageable and work with you to help you build your online presence and reach your target audience.
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