Why we collect personal information
We collect your personal information because it can help us deliver a superior level of customer service – and we’re all about customer service. Certain elements of your personal information enable us to tailor of services to suit you and focus what really matters to your business. In addition, your personal information helps us keep in touch.
We will not disclose your personal information
The Digital Boutique takes your privacy very seriously. We will not sell or rent your contact information to other marketers and we will only release details to the correct and proper authorities (as required by law).
How we use your personal information
Sometimes, we might process data around how you interact with our website (“usage data”). The usage data may include a whole bunch of stuff you might not think about, such as your IP address, geographical location, browser type and version, operating system, length of visit, page views and website navigation paths. We (like many other websites) use Google Analytics for this.
We may process the personal data that you provide whilst using our services (“service data”). The service data may include your name, email address and phone number. The source of the service data is you. The service data may be processed so that we can operate our website, provide our services, ensure the security of our website, maintain back-ups of our databases and communicate with you.
We may process information that you provide to us for the purpose of subscribing to our email notifications and/or newsletters (“notification data”). The notification data may be processed for the purposes of sending you the relevant notifications and/or newsletters.
We may process information contained in or relating to any communication that you send to us (“correspondence data”). The correspondence data may include the communication content and metadata associated with the communication. Our website will generate the metadata associated with communications made using the website contact forms. The correspondence data may be processed for the purposes of communicating with you and record-keeping.
We may process any of your personal data identified in the other provisions of this policy where necessary for the establishment, exercise or defence of legal claims, whether in court proceedings or in an administrative or out-of-court procedure.
In addition to the specific purposes for which we may process your personal data, we may also process any of your personal data where such processing is necessary for compliance with a legal obligation to which we are subject, or in order to protect your vital interests or the vital interests of another natural person.
Cookies and other technologies
A cookie is a file containing an identifier (a string of letters and numbers) that is sent by a web server to a web browser and is stored by the browser. The identifier is then sent back to the server each time the browser requests a page from the server.
Cookies do not typically contain any information that personally identifies a user, but personal information that we store about you may be linked to the information stored in and obtained from cookies.
Retaining and deleting personal data
Personal data that we process for any purpose or purposes shall not be kept for longer than is necessary. We hate clutter.
Notwithstanding the other provisions, we may retain your personal data where such retention is necessary for compliance with a legal obligation to which we are subject, or in order to protect your vital interests or the vital interests of another natural person.
You may instruct us to provide you with any personal information we hold about you; provision of such information will be subject the supply of appropriate evidence of your identity (for this purpose, we will usually accept a photocopy of your passport certified by a solicitor or bank plus an original copy of a utility bill showing your current address).
We may withhold personal information that you request to the extent permitted by law.
You may instruct us at any time not to process your personal information for marketing purposes.
In practice, you will usually either expressly agree in advance to our use of your personal information for marketing purposes, or we will provide you with an opportunity to opt out of the use of your personal information for marketing purposes.
We may update this policy from time to time by publishing a new version on our website.
You should check this page occasionally to ensure you are happy with any changes to this policy.