Marketing Services

Little agency. Big ideas.

We don’t believe in separating “online” and “offline” marketing – brand is key. Here’s a little info about what we can do for you (we’ll try to keep it jargon-free but watch out for the odd metaphor):

Content Marketing

Content is king. You’ve probably heard this during your search for marketing support – and it’s true. That’s why we create engaging content that your customers will actually want to read. Your content needs to tell your story in a way that is genuine and naturally interesting – tell your customer about what makes you different, who you are and what drives you.

 

From email campaigns to blogs, brochures to lead generation, we will excite your customers and position your brand in a way that makes you proud.

 

Whether you’re looking for consistent, ongoing content support or help planning and executing one full-blown, big splash campaign we will help you dream big, stand out and tell your story in an authentic, honest way.

Strategy

Content may be king, but context is queen. We’ll identify where you are, where you want to be and what is the best, most cost-effective way to get you there. It’s a marathon, not a sprint. Sure, there’ll be a few quick wins that get you results – but we want you to be comfortable with where you’re heading in the long run too.

 

With our guidance, you’ll end up with a strong communication plan set out with clear and achievable goals that will enable you to get ahead of your competitors and effectively tell your story.

 

And whilst innovation is key, resource is important – let’s be realistic. We’ll make sure your strategy is suitable for you, your resources and find the right balance between fresh, exciting marketing and cost-effective implementation.

Analytics

Self-reflection is important. Whilst it’s easy to get lost in the numbers and sometimes so difficult to work out what it all means, analytics will help you make sure you’re thinking about the right things. Once we’ve figured out what matters most to your business and tailored your marketing strategy to fit that, we’ll crunch the numbers to make sure things are going according to plan.

 

Being responsive and agile in your marketing strategy will help you to make the most of opportunities, smooth over any potential pitfalls along the way and stay ahead of your competitors.

 

So whether you’re a lover of detail and want to work through figure after figure yourself, or would prefer us to do that for you, we’ll make sure that you’re seeing the full picture – after all, the devil is in the detail.

Brand Identity

Your brand is a living thing. It grows as your business grows, it has its own personality and it changes along with everything else in life – or at least, it should. We will help you establish and develop a brand that is dynamic and responsive, resistant to change and age-defying, making sure you stay relevant to your target market.

 

From designing eye-catching marketing collaterals to developing your tone of voice and establishing key messaging, we will work with you to enhance the features that make you, well, you.

 

Once you have established “who” your brand is, what they look, sound and feel like, it’ll be easier to create experiences that people will want to be part of, talk about and engage with for years to come.

PR

Not all publicity is good publicity. In today’s world of social media, user-generated content and the sharing economy, you want to be certain you’re being talked about for the right reasons. From digital PR and influencer marketing to traditional press releases and journalism, we will help you tell your story – genuinely.

 

Today, the term PR stretches into the realms of SEO, link building and page ranking, as well as traditional press and media coverage.

 

We will help you to identify the right outlets for your story and your audience, working with the right influencers to help get you noticed and making sure that you’re always true to yourself – authenticity is everything.

Print

Retro is making a comeback. And whilst it’s true that digital has taken the place of “old school” print advertising as the key component in your marketing strategy, there is absolutely still a time and a place for more traditional collateral. Whether that’s a printed flyer on stand at an exhibition, or a print ad in a glossy magazine.

 

We will produce materials that are relevant, interesting and purposeful – and even help you find the right printer or supplier to fit your budget.

 

But we also consider the environment and your bank balance – there’s no point paying for printed marketing collateral if no one is going to read it, see it or react to it. Let’s work together to produce something that inspires your customers to take action.

Social Media

Some people just aren’t what they post to be. And actually, whilst social media is a double-edged sword you somehow need to embrace – we’re becoming more and more aware what’s “real” and what’s “fake”. Using social media to show the people behind your business, put faces to names and tell your story in an authentic way is crucial.

 

Don’t just “get on” social media. Get on the right social media channels and use them to reach the right audiences.

 

We’ll help you make sure your concentrating your efforts and valuable time in the right places, on channels that are relevant to you and in ways that are both engaging to your audience and manageable for your business.

Web Development

The future is digital. But “digital” can be a little bit daunting. We’ll work with you to make sure your online presence works for you and your customers – whether you’ve got an existing site you’d like to optimise or are starting from the very beginning of your digital journey. And if your end goal is for your in-house team to take care of it – no problem, we get it. Let’s train them up!

 

We’ll help you create a meaningful digital experience that positions your business in front of your target audience, speaks to your customers and sets you apart from your competitors.

 

The right online presence can transform the way that you do business – helping you to reach new customers, retain existing clients, improve conversion, and develop a brand that people genuinely love to do business with. It’s all about the experience.

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